KOVAC CONSULTING.
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A strategic north star transforming storied brands.
ETHOS■
Brand acts as a vision, a feeling, a set of principles and a unifying architecture that people choose to bring into their world and associate with in a sea of options.
I believe in the power of brand to shape how a business is perceived by customers looking to convert, talent looking for a place to land, partners looking to grow the business, and investors looking to generate returns. Brand is the through line, the growth lever, the differentiator and the ultimate anchor.
As a brand & creative strategist, I partner with teams who need clarity on who they are, confidence in how they show up, and a presence that actually moves the needle.
“I had the opportunity to work with Kat for two years during my time as Executive Director of the Detroit Auto Show. During that time, we partnered to overhaul the Show’s digital presence, modernizing a historic brand to better connect with today’s audience. She has a rare combination of creative instinct and strategic thinking—an exceptional eye for what captures attention and drives engagement, paired with a deep understanding of emerging trends, often ahead of the curve. Those results were not only reflected in audience growth but were also recognized nationally, earning dozens of awards for their impact.”
— Sam Klemet, Executive Director Detroit Auto Dealers Association // Detroit Auto Show“Kat is a joy to work with. We found her early in our content creation journey and appreciated how effectively she connected our business strategy with deliberate creative pillars. Her work is sharp, thoughtful, and extremely thorough.”
— Sara Haig, Senior Growth Marketing Manager // HatchHelping brands tell their story through creative assets that refine, inspire, and set the tone.
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About Me
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Katarina Kovac began her career at some of the most visible organizations in fashion, beauty, and media.
She began in New York City early, interning with designers like Rebecca Minkoff and working New York Fashion Week before pushing her way into Vogue Magazine — writing for the site and executing events including the Met Gala (2018 Heavenly Bodies), Tony Awards and Forces of Fashion. She then joined LoveSeen, the beauty brand founded by Jenna Lyons, former President and Creative Director of J.Crew, as its first employee on payroll — building it from a founder's living room into Target stores nationwide, and supporting the production of Stylish with Jenna Lyons on HBO Max along the way. As Architectural Digest's first Commerce Producer, she helped one of the world's most trusted taste-making brands navigate the intersection of editorial credibility and commercial performance.
Today she works with companies helping marketing & creative teams and agencies develop the strategic clarity, creative strategy and editorial voice & presence needed to grow and evolve without losing their initial ‘why’. Her clients span hospitality, lifestyle, automotive, and beauty.
Kat has an immense curiosity about people & things: how they carry themselves, what makes them tick, why their passions are what they are.
She's a Michigan native and a University of Michigan graduate. Go Blue!
