BRAND STRATEGIST
VIDEO EDITOR
STORYTELLER
PROJECTS:
ABOUT
Kat is a producer and creative with extensive experience in the fashion and lifestyle spaces. She recently went freelance as a brand strategist, working with various companies and agencies on all things strategy / PR / creative (current clients include GQ and Lovio George). Previously, she was the Commerce Producer at Architectural Digest - first ever to hold the title. Before that, she was on the Partnerships & Business Development team at the Council of Fashion Designers of America, and Content Producer at LoveSeen, a DTC beauty brand founded by Jenna Lyons, where she curated and executed all organic content for the brand's platforms. She was with the company from its humble living-room beginnings in 2019, and has since assisted in the execution of the brand’s wholesale launches at Goop, Mecca, and Target.
Additionally, she acted as Lyons’ content producer, while directing, producing, and editing video for brand partnerships with 1stDibs, La Mer, Mejuri, and Glossier, to name a few. She increased Lyons’ follower count by 62%, video engagement by 813%, and impressions by 252%. Kat has a keen, all-encompassing perception on what will engage an audience visually, contextually, socially, and within product choice.
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