STUDIO KOVAC.

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An editorial and strategic north star for brand building: helping companies grow, find their voice & refine their presence. 

OFFERINGS

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Providing holistic marketing, brand & creative strategy, social media advising, copywriting / voice identification, go to market planning, partnerships, performance media and brand marketing services.

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WORK.

2024-2025
2025-2026
2026-2027

Detroit Auto Show
Huntington Place, Detroit

As Director of Brand & Creative Strategy, I led the complete transformation of the Detroit Auto Show, a legacy automotive event anchored in the Motor City for over a century.

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Architectural Digest
New York, NY

As AD’s inaugural Commerce Producer, I spearheaded the integration of high-impact shopping experiences into one of the world's premier design publications. Blending editorial storytelling with revenue-driven strategies, I helped transform AD's digital ecosystem into a cohesive blend of inspiration and commerce. Over my tenure, I drove monthly financial goals exceeding $350k while launching groundbreaking initiatives that elevated user engagement and positioned AD as an emerging leader in luxury e-commerce.

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LOVESEEN
New York, NY

As the founding hire at LoveSeen, I partnered with Jenna Lyons (former J.Crew President & Creative Director), Brett Bouttier (partner at Magnet Companies, a private-equity backed investment fund) and team to build the brand from the ground up — developing and executing every dimension of its media and marketing strategy.

I helped execute 693 press articles, 7 TV appearances, and features in Vogue Netherlands, Elle UK, The New Yorker, and the Wall Street Journal, achieving 12.5B total reach and earning a spot on Fast Company's 10 Most Innovative Beauty Companies of 2022. I played a central role in launching the brand into 1,001 Target stores and expanding into Goop and Mecca Australia. On the content side, I contributed to production for HBO Max's Stylish with Jenna Lyons, helped grow @jennalyonsnyc's social presence by 62% in followers and 813% in video engagement, and worked across partnerships (collaborations with La Mer, Mejuri, and 1stDibs), paid media, community building, and e-commerce.

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We help brands tell their story through creative assets that refine, inspire, and set the tone.

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Founder

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Katarina Kovac

Katarina has had a storied career in the fashion, marketing, beauty, and lifestyle spaces. She began her career in New York City very early, interning with designers like Rebecca Minkoff on the brand side and for various designers during New York Fashion Week. She quickly, with much persistence, found herself at Vogue Magazine, writing for the website and helping execute events like The Met Gala, Vogue Forces of Fashion, and the Tony Awards. After that, she joined LoveSeen, a beauty brand founded by the former President & Creative Director of J.Crew. She helped build it from its humble living room beginnings and eventually into Target stores nationwide as the first employee on payroll, while also helping execute a TV show on HBO Max. Other professional stints include a role with Architectural Digest as their first-ever Commerce Producer, freelance roles with GQ, the Council of Fashion Designers of America, Hatch, and various beauty brands like Mejuri, Iris & Romeo, Beauty Pie, and as a freelance Brand & Creative Strategy Director.

She’s a Michigan native and University of Michigan grad. Go Blue!

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SERVICES

WHAT WE DO

  • Lead creative vision and brand building for fashion, beauty, lifestyle, and cultural brands.

    • Brand positioning, messaging, visual identity, and architecture

    • Integrated campaign strategy and creative roadmaps

    • User experience mapping and high-level art direction

    • Detailed briefs, mood boards, guidelines, and playbooks

  • Direct and deliver polished, commerce-ready visual and editorial content.

    • Photo & video art direction

    • Producer-level video editing and asset finalization

    • Editorial strategy, content calendars, and multi-platform storytelling

    • Senior copywriting integrated into content

  • Boost online revenue through strategic digital enhancements and asset development.

    • E-commerce storytelling, site merchandising, and user journey optimization

    • Asset development (product visuals, copy, launch materials)

    • Newsletter/gift guide strategy and performance

  • Develop and oversee high-performing paid media campaigns across social platforms and streaming channels (Hulu, Disney+, MNTN, etc.) to drive measurable ROI and growth.

    • Build full-funnel strategies: audience targeting, creative sourcing, copy optimization, and A/B testing frameworks

    • Direct paid social ads (Meta, TikTok, etc.) and streaming/programmatic campaigns for maximum reach and conversions

    • Deliver detailed plans, ad specs, performance dashboards, weekly optimization recommendations, and ROI tracking

    • Work with brands to build and scale high-performing influencer and brand partnership programs, spanning product exchange, paid partnerships, seeding, affiliate programs, and event-based activations

Let’s work together.